Purple, the color of royalty, has fascinated the wealthy for centuries. But why?
According to color psychology, each shade has its own special meaning.
The connection with blue and its shades is natural because it gives calmness and confidence.
Red is often used to evoke a sense of passion or power, while orange is bright and creative.
Purple is the most common color associated with royalty. The color of kings was extremely difficult to access in ancient times. Even when it was available, it was reserved for royal use.
However, purple is not only representative of luxury; it can also be used to display wisdom, ambition, and independence.
Luxury companies often play with this color. The royals, they have given it power.
