How are smoke-free alternatives changing the industry and consumer perceptions?
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Smoking remains a major concern, not only in our country but across the globe. Forecasts for the period 2024-2029 show that the number of smokers will reach 1.1 billion. However, the Organization for Action on Tobacco and Health (OAHT) reports that the tobacco epidemic is declining in developing countries, partly thanks to policies pursued and the increased use of smoke-free alternatives.
The main reasons that help reduce smoking:
• Smoking bans in many Western countries.
• Education and awareness about the harms of smoking and passive smoking.
• Concerns about environmental pollution.
• Increasing costs and taxes on tobacco.
• Search for safer alternatives
Nicotine pouches: A growing industry
Nicotine pouches that are worn under the lips are one of the most popular alternatives in the smoke-free product group. They are made of biodegradable plant-based materials, thus reducing environmental pollution. The nicotine in these products is released gradually, offering a smoking-like experience that lasts for about 30 minutes. We recall that nicotine, in addition to the addictive effect it causes, also has positive effects such as increased concentration and improved cognitive functions.
Users report that after consumption they no longer feel the need for cigarettes. Although not promoted as a method for quitting smoking, nicotine pouches are a less harmful alternative.
Consumers are becoming increasingly aware of the dangers of harmful chemicals, so they are turning to solutions that reduce the harm of tobacco.
The main factors influencing this change:
1. Increased education on the harmful effects of smoking.
2. Awareness of the risks of exposure to harmful chemicals.
3. Innovation in creating smoke-free alternatives.
4. Smoking restrictions in public spaces.
5. Environmental awareness and more sustainable solutions.
The industry is evolving with innovative products like nicotine pouches and heated products, which are becoming increasingly popular globally. With increasing health awareness and regulatory changes, consumers are looking for safer and more environmentally friendly alternatives. A growing trend in our country as well.