Crisis in the Ferragni empire: 10 million euro loss, future in question
2025-03-09 13:54:56
TiranaPost
Monday is set to be a crucial day for Chiara Ferragni and her Fenice company, after a difficult financial period. According to reports, the company has suffered losses of 10 million euros, bringing its capital to zero, while revenues for 2024 have fallen sharply to around 2 million euros, far below the peak of 14 million euros in 2022, before the scandal known as "Pandoro-gate".
Decisive meeting and recapitalization
Ferragni (32.5% of the shares) and her co-shareholders Paolo Barletta (40%) and Pasquale Morgese (27.5%) will meet to decide on the approval of the 2023 balance sheet and an emergency capital increase to cover losses and keep the company afloat for at least another 12 months. If any shareholder, as is suspected of Morgese, refuses to contribute, the financing could be covered by other shareholders.
Collapse of income and drastic cuts
Despite revenues of 11-12 million euros in 2023, the real decline came in 2024, with turnover falling to just 2 million euros. To cope with the crisis, the company has significantly reduced operating expenses to 1 million euros for 2025, halved its staff and relocated its offices.
Clashes between shareholders
Pasquale Morgese, the third-largest shareholder, has expressed doubts about the business's viability, arguing that the Chiara Ferragni brand is no longer attractive to big fashion brands. However, other sources close to the shareholders suggest that Fenice may still have potential in the make-up, jewellery and leather sectors, particularly in international markets.
The future of the Ferragni brand
If the recapitalization is approved, the company will focus on financial stabilization and then on creating a new plan to relaunch the brand, which still has a strong audience among young people aged 15-28. Monday will be a day of tension, but also an opportunity to save what was once one of the most popular fashion brands and digital influencers in Italy and beyond.
