Gucci execs' clever response to environmental activists who splashed paint on gallery Emanuele installation
2023-12-30 14:10:46
TiranaPost
Some activists yesterday attacked an installation of the luxury brand Gucci. The installation is located inside the Emanuele gallery in Milan
Activists said Gucci continues to feed a system of luxury and consumerism that is issuing the death penalty. Adding that the Gucci Tree is not only a symbol of a lifestyle that is completely unsustainable, and scandalous in light of the economic gap in Italy.
Today in a response Gucci has surprised by saying that it has decided not to remove the orange paint from the temporary installation created for the holidays.
"We have always paid attention to the complex issues of social and environmental responsibility. With this decision, while reiterating the condemnation of the gesture, it has chosen not to intervene and to use the incident as food for collective reflection. For years active in promoting constructive dialogue, Gucci confirms thus - its commitment to raise community awareness about these issues, while underlining that shared responsibility should never translate into violent or vandalistic acts."
