Tech

Tiktok comes with the novelty, you can now purchase products in the video app

Tiktok comes with the novelty, you can now purchase products in the video app

One of the most used social platforms, Tiktok, which is used for the distribution of creative videos, is already launching its online purchases so that people can buy any product directly from the app itself.

TikTok General Manager Rich Waterworth says, “We think this is a really important moment. "E-commerce is a great opportunity for TikTok and it is something we are investing significantly in."

While the pandemic has accelerated this change. As stores closed during the blockades, retailers tried to sell their products online.

According to an Insider Intelligence report, from 2019 to 2020, the number of e-commerce buyers in the US increased 25% to 80 million, a number that is projected to grow to more than 100 million by 2023.

Now TikTok has chosen the UK to make its first big move.

Tiranapost.al