Instagram can become the most powerful tool in the world if you know how to use it properly. You can make money with it. Currently 97% of people use it only to scroll. 2% are making money through it.
What steps should you follow to succeed?
First step:
Choose a topic that interests you: travel, money, fitness.
Just make sure it's a topic that other people are interested in too.
Second step:
Open an Instagram page and start posting viral videos, viral photos. The site may not carry your name at all. It does not matter.
Third step:
Only after you have reached a target audience, you can start selling the product or service it offers.
What if you have no business at all?
This could be your business Instagram. Rent out your audience. Someone else may want to promote and sell their own products on your site.