From Los Angeles to London, weight loss drugs like Ozempic are reshaping the culture as much as the waistline. Some Ozempic users have a small appetite and eat at odd hours to avoid bouts of nausea. Others have lost their taste for alcohol.
These drugs have also reduced people's demand for diet books.
Many have given up the gym, either because they are tired or because the drug keeps them in shape. #MyOzempicJourney posts have racked up millions of views on TikTok as people share how they're adjusting to their new lifestyle.
Since Wegovy was adopted in America in 2021, print "health and fitness" books have fallen by 15%, according to Circana, a research firm.
But publishers are trying to fight the growing trend.
