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Gen Z's favorite sector to work in is not technology

Gen Z's favorite sector to work in is not technology

Media and entertainment is the top industry Gen Z wants to work in, beating out technology, healthcare and education, according to a new report from Samsung and Morning Consult.

The report, which surveyed more than 1,000 Americans ages 16 to 25, found that Gen Z values ​​flexible, creative jobs and careers where they can maintain a healthy work-life balance.

"Lifestyle is a very important part," says Ann Woo, head of corporate at Samsung Electronics America. "Media and entertainment is a creative industry that offers flexibility and self-expression, two of the most important attributes young workers value when choosing a job."

To be fair, 2023 has been a tough year to work in media and entertainment. Both the WGA and SAG-AFTRA members went on strike for several months, and the companies have had to deal with declining advertising revenue.

Entertainment alone has lost more than 44,000 jobs since May, at least in part due to strikes, the Bureau of Labor Statistics reports.

However, Gen Z is a social generation that places a high value on the influence of community and society on job security in their careers.

In several surveys, including one by Samsung and Morning Consult, strong work-life balance, learning and development opportunities, and creative freedom were listed as top priorities for early career professionals.

Gen Z wants to become an influencer—or have the freedom to change their mind

Many young people see social media influence as a viable career path.

According to a recent report from Morning Consult, about 57% of Gen Zers said they would like to become an influencer if given the chance.

The growing popularity of platforms such as TikTok, Instagram, and YouTube has created a new class of entrepreneurs called "creators," a group that includes freelancers, business coaches, gamers, and other professionals who share and monetize their expertise. them on these platforms.

Even though more young people are turning their attention to influence and entrepreneurship, that doesn't mean they'll stay in these careers forever.

Gen Z plans to change careers, anyway.

40% of Gen Z are in a rush to become self-employed and others hope to retire early.