Stil jete

American magazine: Albania, the trendiest destination in Europe

American magazine: Albania, the trendiest destination in Europe

There are many unknown European destinations, but Albania has proven to be one of the most attractive countries of the year, writes Maria Valencia in the American daily "Traveling Lifestyle".

A country not well known by travelers, Albania has recently become one of the most promising destinations in Europe, thanks to its hidden gems.

Travel requests to Europe recorded an increase between 2022, 2023 and 2024, especially after the Covid-19 pandemic.

But while countries such as France, Italy and Spain have taken steps to reduce the number of tourists, other lesser-known destinations are eager to welcome more visitors.

Albania is a small country in Southeastern Europe, bordered by Greece to the south, North Macedonia and Kosovo to the east, and Montenegro to the north.

The fastest growing tourism in Europe in 2023

According to Eurostat, Europe was visited by 2.6 billion tourists in 2023. Compared to 2022, Albania had a record increase of 55.6%.

Albania's tourism outlook for 2024 looks very positive. According to, tourism revenue is expected to reach $75.49 million with a compound annual growth rate of 4.56% in 2024 to 2028, resulting in revenue of $90.23 million by 2028.

The pandemic helped Albania's tourism

The fact that Albania continues to expand so rapidly in the face of the return to normality of its fiercest competitors is further evidence that it has maintained the momentum it gained at the start of the pandemic.

While most of Europe was closed due to Covid-19, Albania remained accessible without restrictions, which probably contributed to its sudden popularity.

Many tourists do not know that Albania is a summer paradise

Albania, like Croatia and Montenegro, is located on the Adriatic Sea, but the cost of living is much lower.

You'll find the same turquoise waters, white sand or pebbly beaches and medieval towns with stone houses, but without the expensive hotels and typical tourist spots.

The area of ​​the southernmost coast of Albania, known as the Albanian Riviera, has remained untouched, nature is still virgin, the beaches are quiet and the traditional cobbled towns, where generations of families have lived for centuries, have not been affected by the influences outer.

The five most popular summer destinations in Albania; Saranda, Himara, Ksamili, Dhërmiu, Thethi

Theth National Park is a true hidden gem of Europe when it comes to hiking.

Often referred to as the Albanian Alps, this mountain range is a truly beautiful jewel of the country. With peaks ranging from 1,200 to 2,567 meters, Mount Radohima is the highest point.

Prices in Albania

Albania has become an increasingly popular destination for foreign holidaymakers in recent years, offering a wide range of attractions and activities at affordable prices compared to other European destinations.

The cost of holidays in Albania depends on several factors, including the time of year, the type of accommodation and the activities you plan to do.

Accommodation in Albania ranges from budget hostels and lodges to luxury hotels and resorts.

Prices may vary depending on location and season, but in general, budget accommodation can be found for 10-20 euros per night, while more expensive options can range from 50-200 euros per night.

Food and drink in Albania are also reasonably priced, with traditional Albanian dishes costing around 5-10 euros in local restaurants.

International cuisine options are available in larger cities and prices may vary by area.

Transport costs in Albania are relatively low.

Taxis are widely available and fares are reasonable, with an average cost of 5-10 euros for a short journey.

Buses are also a popular and cheap way to travel around the country, with tickets ranging from 1-5 euros depending on the distance.