Why are we obsessed with the scents of perfumes thrown on the market by VIP characters?
In August Rihanna launched her perfume with a blend of magnolia, musk, tangerine, cranberry, rose, equinox and patchouli, and had record sales in just a few hours.
"So you want me to tell you what fragrance a woman should have? As she herself wants" - said the singer.
Our olfactory centers are more closely linked to memory, with aromas taking a direct route to the limbic system, including the amygdala and hippocampus, regions associated with emotions and memory.
In short, what we smell is very closely related to our perception of ourselves and the world around us, past and present.
So why would you choose to smell like someone else?
The answer is simple ... worship. Part of what made a celebrity special.
The first character to bring a perfume to market was Sophia Loren in 1981. Then there was Cher in 1987 until a line in the perfume series by Elizabeth Taylor came along.
From then until now in the 21st century he is considered the one who had the most involvement of the characters in launching their perfumes like J.Lo, Christina Aguilera, Beyoncee and many others.
The personalization of the fragrance is what made a perfume launched by celebrities very special. And that's one more reason why we're obsessed with celebrity perfumes.