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Peach, this is the color of the year

Peach, this is the color of the year

A warm color, capable of instilling a message of compassion and empathy in an era full of turmoil in many aspects of our lives, in which our need for strengthening empathy and compassion grows day by day.

A symbol of our desire for a peaceful future.

In that spirit, the experts at the Pantone Color Institute have chosen Peach Fuzz, 13-1023, as the color of 2024. So peach.

"We chose a color that radiates warmth and modern elegance. A shade that resonates with compassion, offers a palpable embrace and effortlessly merges youth with timeliness," says Institute Executive Director Leatrice Eiseman.