Google search gone bad? It's not just your impression
Google, the biggest search engine, has gotten worse.
This discovery comes from a new study by German researchers from the University of Leipzig, Bauhaus-University Weimar, and the Center for Data Analytics and Artificial Intelligence. Researchers asked the question 'Is Google getting worse?', examining 7,392 data review queries on Google, Bing and DuckDuckGo over a year.
Researchers have processed the reports and found that the content is of low quality and an overflow of off-topic information.
The research showed that spam sites are incredibly prevalent, appearing at the top of Google's rankings in what is 'an ongoing battle' between sites and the search engine.
A Google spokesperson responded that the study "does not reflect the overall quality and usefulness of 'Search.' He emphasized that the study focuses only on a narrow group.
'This particular study looked closely at product review content and does not reflect the overall quality and usefulness of Search for the billions of questions we encounter every day. We've launched specific improvements to address these issues – and the study itself points out that Google has improved over the past year and is outperforming other search engines. More broadly, many third parties have measured search engine results for other types of queries and found Google to be of significantly higher quality than the rest," the spokesperson said.
The study in question showed that Google results improved somewhat between the start of the researchers' experiment and the end. However, they found 'a general downward trend in text quality across all three search engines.