H&M is criticized for sensualizing teenagers, withdraws the ad from the market
H&M has released a new ad that was quickly deleted after it was accused of sexualising young children.
The campaign featured a picture of two primary school-aged girls under the slogan: 'Make heads turn with H&M's fashion'.
The ad in Australia has now been pulled and H&M has apologised.
The founder and chief executive said the ad 'should never have been created in the first place'.
The campaign was criticized by people on social media, labeling it 'vile' and 'disgusting'.
In a statement, H&M said it had removed the ad, which had only appeared in Australia.
'We are deeply sorry for the offense this has caused and we will see how we fare in future campaigns.'