The Taylor Swift Effect/ According to the study, girls are bonding more with their fathers and watching sports on Sundays
Taylor Swift made her impact on American families in less than 24 hours.
Her presence at the Superbowl, but not only, smiles, joy, fandom for her boyfriend, has increased the desire of young and small girls to watch sports.
Taylor actually attended every game of the season. She did it to be near boyfriend Travis, but it had a wider impact than that. It brought girls closer to their fathers.
Their fathers are proving this on social networks.
The biggest benefit is that it has brought girls closer to their fathers. Now they have a common interest or hobby.
Taylor stole the show yesterday from the podium and is still written and talked about everywhere today, one of the most influential people.