In the age of social networks, Albanians prefer Facebook and Instagram
With social media becoming more and more present in our lives, it's no wonder that its users are steadily growing every year.
There are about 8 billion people in the world and 4.9 billion of them use social media this year. These figures also mean that over two-thirds of internet users and one in three people in the world are on social media platforms.
According to DataReportal, there were 2.27 million Internet users in Albania at the beginning of 2023, while Internet penetration was 80.1 percent. Albania was home to 1.60 million social media users in January 2023, which equates to 56.4 percent of the total population.
The data shows that a total of 3.47 million cellular mobile connections were active in Albania at the beginning of 2023, with this figure equivalent to 122.2 percent of the total population.
Meanwhile, data published in the ad planning tools of major social media platforms shows that in Albania there were 1.55 million users aged 18 and over using social media at the beginning of 2023, which was equivalent to 68.0 percent of general population aged 18 and over. in that time.
More broadly, 70.4 percent of the total internet user base in Albania (regardless of age) used at least one social media platform in January 2023. For this period, 42.4 percent of social media users in Albania were female, while 57.6 per hundred men.
Data published in Meta's advertising sources show that Facebook had 1.10 million users in Albania at the beginning of 2023, decreasing by 104 thousand (-8.7 percent) between 2022 and 2023.
Numbers published in Meta's advertising tools show that Instagram had 1.03 million users in Albania at the beginning of 2023, usage decreased by 170 thousand (-14.1 percent) between 2022 and 2023.
Figures published in LinkedIn's advertising sources show that LinkedIn had 520.0 thousand "members" in Albania at the beginning of 2023, an increase of 40 thousand (+8.3 percent) between 2022 and 2023.
The numbers published in Twitter's advertising sources show that Twitter had 136.9 thousand users in Albania at the beginning of 2023, with an increase of 42 thousand (+45.0 percent) between the beginning of 2022 and the beginning of 2023.
In the world
China has the most social media users worldwide, with an estimated 1,021 million (1.02 billion) users as of 2023.
Statista predicts that the number of Chinese social media users will reach 1.21 billion in 2027.
India has the second largest social media user base with 755.47 million users. The United States and Indonesia follow with 302.25 and 217.53 million users, respectively./Monitor