Even Jeff Bezos sometimes fails: Whatever your goals, do not give up no matter how difficult it becomes
Since Amazon's inception as an online bookstore from its garage in 1994, Bezos has amassed a fortune exceeding $ 191 billion and turned Amazon into a multinational $ 1.6 trillion industry.
Part of that success, he says, is learning how to turn your failures into positive momentum.
His latest example: Amazon Game Studios, which finally marked its first successful launch.
"After many failures and setbacks in games, we have a success," he wrote on Twitter.
The game, called "New World" that was recently launched has already "fascinated the world of computer games".
It's an obvious turning point for Amazon Gaming Studios, which launched its first major video game attempt last year. The game, called "Crucible", failed miserably enough that Amazon pulled it off after just a few months, despite the many years it took to develop it.
In his Twitter post, Bezos wrote that he was "proud" of the team and their perseverance, noting that it is important to look at obstacles "as useful barriers that promote learning".
"Whatever your goals, do not give up no matter how difficult it becomes," he wrote.
Bezos has long encouraged his teams to take big risks and embrace failures. The story of the founding of Amazon is an example: at the age of 30, Bezos quit his job at an investment bank on Wall Street to open an online bookstore because he felt unfulfilled.
In March 2019, Bezos told his staff: "We need major failures if we are to move the needle - billions of dollars in scale failures," Bezos said.