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Rhode: Hailey Bieber is launching her own beauty line

Rhode: Hailey Bieber is launching her own beauty line

Hailey Bieber is launching her first beauty line. She makes this known through a photo posted on her Instagram profile, followed by 44 million followers. The American model informs the fans that her skin care line, "Rhode", will be launched in June.

This is not the first time Hailey - who defines herself as a "skin care nerd" - has attempted to launch a beauty brand. In fact, this is her fourth attempt.

Rhode: Hailey Bieber is launching her own beauty line

Hailey has submitted various names for her project over the years, but they have been rejected. Now it seems that the model has succeeded with "Rhode", which aims to sell cosmetics and well-being, such as: bath and shower products, beauty creams, personal hygiene, makeup, fragrance, hair and skin care.

"Rhode has been at work for a long time and the publication is approaching. It is coming in 2022 and I am very, very excited. "That's all I can say at the moment," said Hailey

The new line takes inspiration from her middle name, who in the registrar's office is Hailey Rhode Baldwin Bieber. A move similar to that of her husband Justin, who created his own Drew House brand, taking inspiration from the middle name.