Art dhe Kulturë

3 new murals in Tirana. Coca-Cola, part of life and cultural development in the city

3 new murals in Tirana. Coca-Cola, part of life and cultural development in the

Three new, inspiring artistic murals were finalized today at Mural Art in Tirana. This is one of the biggest artistic events in the capital, during which Coca-Cola in Albania offered its contribution to the promotion of creativity and the reshaping of spaces in the city through the expression of art.

Mural Art brought together in a special inaugural ceremony the deputy mayor of the Municipality, Keti Luarasi, the coordinator of the title "Tirana European Youth Capital 2022" - National Youth Congress, Aspasjana Kongo, the General Director of Coca-Cola Bottling Albania, Fabio Colliva , young artists, art lovers, but also citizens.

3 new murals in Tirana. Coca-Cola, part of life and cultural development in the

Coca-Cola is a strategic partner of "Tirana, European Youth Capital 2022" and throughout this year has supported various initiatives and activities in the capital.

The group of young Mural Art artists became part of a 3-day series of training workshops, where representatives of Coca-Cola collaborated with the participants - as part of a company that has the strength of its brand extending to the sharing of moments that bring emotions but also to the commitment to long-term investments in the country, setting ambitious priorities in terms of the sustainability agenda. The training process served the young people, as inspiration, to conceptualize the artistic sketches of the new murals, conveying through them messages with great impact.

Në fjalën e saj, NënKryetarja e Bashkisë, Keti Luarasi e konsideroi të rëndësishme forcimin e talenteve artistike të të rinjve dhe përfshirjen e aftësive të tyre, në aktivitete që synojnë zhvillimin në qytet. Luarasi falenderoi Drejtorin e Përgjithshëm të CCBS, Fabio Colliva për mbështetjen si dhe të rinjtë për realizimin e punëve artistike të muraleve. “Muralet përmbajnë mesazhe që kanë brenda gjithë dashurinë që të rinjtë i sjellin komunitetit,” tha Luarasi.

Koordinatorja e titullit “Tirana Kryeqyteti Evropian i Rinisë 2022 - Kongresi Rinor Kombëtar, Aspasjana Kongo tha se: “Ne synojmë ta vijojmë këtë nismë edhe vitin e ardhshëm, duke përfshirë të rinjtë me skica artistike të realizuara prej tyre në qytet.”

Fabio Colliva, General Director of Coca-Cola Bottling Albania thanked the attendees and welcomed the Mural Art ceremony while saying: "The social-economic impact, which makes us proud, is the result of the work that Coca-Cola does in Albania, through CCBS that since 1994. We are happy to support young people to express their innovative and creative capacities, enabling their messages to be visible as part of the everyday life of citizens. "Mural Art created a positive model, which proves how the cooperation of different actors promotes the artistic talent of young people and the deepening of knowledge about the concept of social responsibility," said Mr. Colliva.

3 new murals in Tirana. Coca-Cola, part of life and cultural development in the