Albania is the country of honor of ITB Berlin 2025, the largest tourism fair in the world
The Ministry of Tourism and Environment and ITB Berlin - the world's largest Tourism Fair - have reached an agreement that declares Albania the place of honor for ITB Berlin 2025.
In the memorandum of understanding between the two parties signed in Germany by the Deputy Minister of Tourism and Environment Vilma Bello and the executive director of "ITB Berlin" Debora Rothe, Albania will officially be the country of honor for the most important tourism fair in the world for 2025.
Earlier, in July, the Minister of Tourism and Environment Mirela Kumbaro spoke about Albania's ambition and the start of talks with the German side to reach this agreement that returns our country to the epicenter of the most important world meeting point of tourism and tour operators that is held every year in Berlin.
The purpose of signing this agreement is to strengthen the role of Albania not only at the participation level, but also in the active enterprise of organizing high-level agendas of important global events such as ITB Berlin, which promote Albania's image internationally. The promotion program starts in March 2024 and ends in March 2025.
The latest data show 9 million foreign tourists who visited Albania until October. Also, Albania maintains the third place in the World Tourism Barometer published by the World Tourism Organization in terms of the increase in the flow of foreign tourists.
For the year 2024, the Minister of Tourism and Environment Mirela Kumbaro has stated that Albania will participate in the tourism fair FITUR in Madrid, in ITB Berlin and will also be the organizer of the 70th meeting of the Commission for Europe of the World Tourism Organization. which will take place during the spring in Tirana with the participation of 40 European tourism ministers.