Coca-Cola will stop selling Tab and other products by the end of 2020
The company has announced that it will stop selling Tab cans at the end of the year, discontinuing the popular drink from the ’70s and’ 80s.
Coca-Cola said in a press release that it plans to "retire selected low-performance products" by the end of the year, which also include the Coke Feisty Cherry Diet, Zico water and Coke Life as well as regional offerings like Northern Neck Ginger Ale and Delaware Punch.
"We are forever grateful to TaB for paving the way for categories who have embraced the brand for nearly six decades," said Kerry Kopp Group Director Diet Coke, Coca-Cola North America.
"TaB did its job. "In order to continue to innovate and give consumers the choices they want today, we need to make decisions like this as part of our job."
The company plans to discontinue more than half of its 500 brands, according to the Wall Street Journal, which first reported that Tab was discontinued.
"Plans to modernize the company's beverage composition were under development before the coronavirus outbreak, but the pandemic promoted leadership to move faster," the company said in its release.